Topic outline

  • Please acquaint yourself with the course syllabus. Should you have any questions, please consult the course the Course questions and answers forum below. Add your question if you don't find what you're looking for.

    Course instructor: Visiting Researcher Antti Vassinen

    • I'm taking over Digital Marketing for the Spring 2022 implementation. Please join us for an exciting series of guest speakers from advertisers and technology providers to media and creative agencies.


    • Lecture

      Topic

      Mon 28.02.22 14:15-15:45



      Course intro and practicalities

      The digital marketing landscape

      Slides

      Wed 02.03.22 14:15-15:45


      Goals, execution, and measurement

      Slides

      Mon 07.03.22 14:15-15:45



      Industry lecture 1: Games and applications

      Erik Pöntiskoski (Dodreams)

      Slides

      Wed 09.03.22 14:15-15:45




      Industry lecture 2: Public & non-profit

      Mikko Hakkarainen (Miltton)

      Slides (intro)

      Slides (Mikko)

      Mon 14.03.22 14:15-15:45



      Industry lecture 3: Social media

      Riikka Söderlund (Smartly)

      Slides

      Wed 16.03.22 14:15-15:45

      No lecture.

      Mon 21.03.22 14:15-15:45



      Industry lecture 4: Digital analytics

      Petri Mertanen

      Slides

      Wed 23.03.22 14:15-15:45



      Industry lecture 5: Digital brand marketing

      Kaija Rossi (Bob the Robot)

      (Slides coming soon)

      Mon 28.03.22 14:15-15:45



      Industry lecture 6: E-commerce

      Michael Ovitz (Foodora)

      Slides

      Wed 30.03.22 14:15-15:45



      Industry lecture 7: FMCG and campaigns

      Johanna Koskela (SOK)

      Slides

      Mon 04.04.22 14:15-15:45


      Industry lecture 8: Digital media, B2C and B2B

      Markus Grannenfelt (OMD)

      Slides

      Wed 06.04.22 14:15-15:45


      Course wrap-up

      Slides

      Most lecture sessions will feature a guest speaker from the digital marketing industry. The order and topics may change. Attendance to all is highly recommended, as they will be useful far beyond the requirements of the course syllabus.

      All sessions held in Väre V001, except Wed 23.03. & Wed 06.04. in U135a/U7.



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