Lecture

Topic

Mon 28.02.22 14:15-15:45



Course intro and practicalities

The digital marketing landscape

Slides

Wed 02.03.22 14:15-15:45


Goals, execution, and measurement

Slides

Mon 07.03.22 14:15-15:45



Industry lecture 1: Games and applications

Erik Pöntiskoski (Dodreams)

Slides

Wed 09.03.22 14:15-15:45




Industry lecture 2: Public & non-profit

Mikko Hakkarainen (Miltton)

Slides (intro)

Slides (Mikko)

Mon 14.03.22 14:15-15:45



Industry lecture 3: Social media

Riikka Söderlund (Smartly)

Slides

Wed 16.03.22 14:15-15:45

No lecture.

Mon 21.03.22 14:15-15:45



Industry lecture 4: Digital analytics

Petri Mertanen

Slides

Wed 23.03.22 14:15-15:45



Industry lecture 5: Digital brand marketing

Kaija Rossi (Bob the Robot)

(Slides coming soon)

Mon 28.03.22 14:15-15:45



Industry lecture 6: E-commerce

Michael Ovitz (Foodora)

Slides

Wed 30.03.22 14:15-15:45



Industry lecture 7: FMCG and campaigns

Johanna Koskela (SOK)

Slides

Mon 04.04.22 14:15-15:45


Industry lecture 8: Digital media, B2C and B2B

Markus Grannenfelt (OMD)

Slides

Wed 06.04.22 14:15-15:45


Course wrap-up

Slides

Most lecture sessions will feature a guest speaker from the digital marketing industry. The order and topics may change. Attendance to all is highly recommended, as they will be useful far beyond the requirements of the course syllabus.

All sessions held in Väre V001, except Wed 23.03. & Wed 06.04. in U135a/U7.



Last modified: Wednesday, 6 April 2022, 1:37 PM