23E47000 - Digital Marketing, Lecture, 28.2.2022-14.4.2022
This course space end date is set to 14.04.2022 Search Courses: 23E47000
Översikt
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Please acquaint yourself with the course syllabus. Should you have any questions, please consult the course the Course questions and answers forum below. Add your question if you don't find what you're looking for.
Course instructor: Visiting Researcher Antti Vassinen- I'm taking over Digital Marketing for the Spring 2022 implementation. Please join us for an exciting series of guest speakers from advertisers and technology providers to media and creative agencies.
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Lecture
Topic
Mon 28.02.22 14:15-15:45
Course intro and practicalities
The digital marketing landscape
Wed 02.03.22 14:15-15:45
Goals, execution, and measurement
Mon 07.03.22 14:15-15:45
Industry lecture 1: Games and applications
Erik Pöntiskoski (Dodreams)
Wed 09.03.22 14:15-15:45
Industry lecture 2: Public & non-profit
Mikko Hakkarainen (Miltton)
Slides (intro)
Slides (Mikko)
Mon 14.03.22 14:15-15:45
Industry lecture 3: Social media
Riikka Söderlund (Smartly)
Wed 16.03.22 14:15-15:45
No lecture.
Mon 21.03.22 14:15-15:45
Industry lecture 4: Digital analytics
Petri Mertanen
Wed 23.03.22 14:15-15:45
Industry lecture 5: Digital brand marketing
Kaija Rossi (Bob the Robot)
(Slides coming soon)
Mon 28.03.22 14:15-15:45
Industry lecture 6: E-commerce
Michael Ovitz (Foodora)
Wed 30.03.22 14:15-15:45
Industry lecture 7: FMCG and campaigns
Johanna Koskela (SOK)
Mon 04.04.22 14:15-15:45
Industry lecture 8: Digital media, B2C and B2B
Markus Grannenfelt (OMD)
Wed 06.04.22 14:15-15:45
Course wrap-up
Most lecture sessions will feature a guest speaker from the digital marketing industry. The order and topics may change. Attendance to all is highly recommended, as they will be useful far beyond the requirements of the course syllabus.
All sessions held in Väre V001, except Wed 23.03. & Wed 06.04. in U135a/U7.
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Questions and answers Forum