Topic outline

  • General

    The Growth Hacking Course

    Fifth year in a row, together with Columbia Road we run the popular hands-on course on growth hacking, i.e., “getting things done” in the digital world.

    The course starts in period III and goes to end of period IV. The lectures and hands-on training sessions are Wednesdays 9–12 and Thursdays 16–18. Each student is assigned to a team of four that works on a specific project.

    We are ready to take 16 to 20 students, depending on popularity. We have a quota of four students (one team) in English. The lectures etc are in English but the cases are mostly in Finnish, except for one.

    Students with Information Networks as a master’s major have priority, and then we have a special quote of four to non-Finnish speakers. We are able to take a maximum of twenty students.


    Course Timeline 

    Course timeline

    Lectures (L), TU6

    1. Practicalities + why growth hacking 

    2. Growth hacking in practice

    3. Project Kick-off

    4. Growth hacking in a start-up environment, Heikki Tiittanen

    5. Growth Hacking in Big companie, Matti Liski

    6. Growth hacking at VR, Ilona Pirhonen

    7. TBA

    8. Information manipulation, Aki-Mauri Huhtinen


    Hands-on Sessions (H): AS4

    1. Growth hacking canvas + ways of working

    2. Analytics & GTM

    3. Google Ads

    4. Email & marketing automation

    5. Social media

    6. Landing page & what converts & A/B-Testing


    Attendance

    The lectures, team sparring sessions and hands-on teaching sessions are all F2F, and we require 80% participation (we encourage 100% participation, but probably you’ll catch a cold or other force majeure). Anyway, we really would like to have you there as much as possible, because that is how you learn. 


    Growth Hacking Cases

    Cases will be confirmed as soon as possible. We will have 4 cases available.


    Grading

    The course will be graded a pass / fail.