TU-E4060 - Design & Innovation in Context D, Lecture, 27.10.2022-1.12.2022
Kurssiasetusten perusteella kurssi on päättynyt 01.12.2022 Etsi kursseja: TU-E4060
Osion kuvaus
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-Howard Schultz, Chairman of Starbucks
Howard is always open for innovative ideas. Clearly some aspects of the current operation appear ill suited to the Finnish market or well past their "sell by date". Take VIP for a test drive. Deconstruct the existing domain, identify the driving forces at work and that may impact the future context. What will that context look like, what types of interaction and products do customers in that world need? Assume the time frame as one year (we are dealing with a public company after all!)
Assuming you have an opportunity to pitch to Howard (5 minutes max), prepare a presentation, including a storyboard (what you intend to say) either as presentation notes or as attached separate summary.
UPLOAD LIMIT ON MYCOURSES IS 400MB
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Download a copy of Sara Sarasvathy's article "What Makes Entrepreneurs Entrepreneurial?". Based on insights from reading through the substantial resources provided in the course web, write a reflective essay to support the answer "because they embrace design thinking" to the question posed by Saras.
Word Limit 2000
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