TU-E4060 - Design & Innovation in Context D, Lecture, 27.10.2022-1.12.2022
This course space end date is set to 01.12.2022 Search Courses: TU-E4060
Coffee Experience Challenge (20%)
-Howard Schultz, Chairman of Starbucks
Howard is always open for innovative ideas. Clearly some aspects of the current operation appear ill suited to the Finnish market or well past their "sell by date". Take VIP for a test drive. Deconstruct the existing domain, identify the driving forces at work and that may impact the future context. What will that context look like, what types of interaction and products do customers in that world need? Assume the time frame as one year (we are dealing with a public company after all!)
Assuming you have an opportunity to pitch to Howard (5 minutes max), prepare a presentation, including a storyboard (what you intend to say) either as presentation notes or as attached separate summary.
UPLOAD LIMIT ON MYCOURSES IS 400MB
- 26 September 2022, 1:38 PM