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MARK-E0010 - Technology-driven Service Strategy, Lecture, 9.1.2023-26.2.2023
This course space end date is set to 26.02.2023
Search Courses: MARK-E0010
Syllabus
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Topic outline
Thematic package 1: Introduction to Services
Reading material
Folder
Characteristics of services - Sabine Benoit (2017)
URL
Thematic package 1: Quiz
Capturing Value in the Service Economy & Competitive Advantage - Jochen Wirtz (2019)
URL
From Products to Solutions - Jochen Wirtz (2019)
URL
Exploring the Journey to Services - Veronica Martinez (Cambridge Service Alliance - podcast, 2017)
URL
Why study services? (video)
URL
Service Value Co-creation
URL
Servitization & Hybrid Offerings
URL
Next section
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Thematic package 2: Managing service excellence