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MARK-E0010 - Technology-driven Service Strategy, Lecture, 9.1.2023-26.2.2023
This course space end date is set to 26.02.2023
Search Courses: MARK-E0010
Syllabus
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Topic outline
Thematic package 3: Service and technology
Reading material
Folder
AI in Services: Job Replacement
URL
AI in Service: Consumer Experience
URL
The Privacy Paradox
URL
Master Class – Platform Business Models (Jochen Wirtz)
URL
Corporate Digital Responsibility - Jochen Wirtz (2020)
URL
Is AI good for our health? (Podcast)
URL
What does AI mean for the future of humanity (Podcast)
URL
Thematic package 3 lecture - slides
File
PDF document
Thematic package 3: Quiz
Interview with Lemonade CEO Daniel Schreiber
URL
The Lemonade App renters’ and homeowner’s insurance
URL
The Lemonade renters’ insurance
URL
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Thematic package 2: Managing service excellence
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Thematic package 4: Emerging themes in services: strategies to perform societal impact