General

  • General

    Date, time, & place

    Session

    Content

    To do

    10.3.2022

    12:15-16:00

    R038/V001

    Intro
    • Course practicalities
    • Intro: Goals of marketing

    17.3.2022

    12:15-16:00

    R028/Q101

    Instructions
    • How to approach consulting projects
    • Case company presentation

    Get organized with your case group by 16.3.

    • Work in groups

    Sign up for a topic (as a group) by 18.3.

    31.3.2022

    12:15-16:00

    R038/V002

    Interim presentations
    • Case problem & planned approach

    Submit your slides by 30.3.

    • Work in groups

    21.4., 28.4., 5.5.2022

    12:15-16:00

    R038/U113

    Coaching sessions
    • Feedback on your progress

    Submit your interim report one day before your meeting

    • Work in groups

    26.5., 2.6.2022

    12:15-16:00

    R038/V002

    Final presentations
    • Solution & recommendations
    • Feedback from  peers

    Submit your slides one day before presentation, feedback by 6.6., final report by 9.6.

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