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23E21050 - Marketing, strategy and firm performance, Lecture, 10.1.2023-21.2.2023

This course space end date is set to 21.02.2023 Search Courses: 23E21050

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Syllabus
 

Welcome!

  • Welcome!

    Welcome!

    Welcome to study Marketing, Strategy and Firm Performance! 

    Strategy

    The fundamental question in the field of strategic management is how firms achieve and sustain competitive advantage (SCA) (Teece, Pisano and Shuen, 1997). Whereas, the domain of marketing strategy research is broadly defined to include all strategic marketing issues, decisions, and problems at all levels in the firm. Taken that marketing is defined as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" (Approved 2017, AMA), we are ultimately interested in achieving the SCA by means of value creation and capture. 

    This course is designed to be at the heart of strategy and strategic marketing - in other words, the focus will be on a selected set of key strategic decisions (marketing) managers need to make. Thus, teaching and learning is based on flipped classroom and discussion based learning. 


    Check this short video to refresh our memory about .

    NOTE: This will be offered as an on-campus course in 2023 Spring semester. 
    NOTE: Due to chosen teaching and learning methods, this course requires active class participation.  

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  • Schools
    • School of Arts, Design, and Architecture (ARTS)
    • School of Business (BIZ)
    • School of Chemical Engineering (CHEM)
    • –sGuides for students (CHEM)
    • – Instructions for report writing (CHEM)
    • School of Electrical Engineering (ELEC)
    • School of Engineering (ENG)
    • School of Science (SCI)
    • Language Centre
    • Open University
    • Library
    • Aalto university pedagogical training program
    • UNI (exams)
    • Sandbox
  • Service Links
    • MyCourses
    • - MyCourses instructions for Teachers
    • - MyCourses instructions for Students
    • - Teacher book your online session with a specialist
    • - Digital tools for teaching
    • - Personal data protection instructions for teachers
    • - Workspace for thesis supervision
    • Sisu
    • Student guide
    • Courses.aalto.fi
    • Library Services
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    • - Imagoa / Open science and images
    • IT Services
    • Campus maps
    • - Search spaces and see opening hours
    • Restaurants in Otaniemi
    • ASU Aalto Student Union
    • Aalto Marketplace
  • ALLWELL?
    • Study Skills
    • Guidance and support for students
    • Starting Point of Wellbeing
    • About AllWell? study well-being questionnaire
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