23E21050 - Marketing, strategy and firm performance, Lecture, 10.1.2023-21.2.2023

Topic outline

• Assignments
   

  A. Class activity (50p): social reading (20p) + class discussion (30p) + activity sheet (10p)

  Perusall readings (social reading & discussion) (20p):

  Week 2

  Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. DL 16.1.2023. (Max. 5p)

  Week 3

  Das et al. (2021) Pandemics and marketing: Insights, impacts, and research opportunities. Journal of the Academy of Marketing Science, 49: 835-854. DL 23.1.2023. (Max. 5p)
  
  Week 4
  
  Bigelow, L. S., & Barney, J. B. (2021). What can strategy learn from the business model approach? Journal of Management Studies, 58(2), 528-539. DL 30.1.2023. (Max. 5p)
  
  

  Week 5

  Du, Y., & Kim, P. H. (2021). One size does not fit all: Strategy configurations, complex environments, and new venture performance in emerging economies. Journal of Business Research, 124, 272-285. DL 6.2.2023. (Max. 5p)
  
  Activity sheet grading
  

  5 highly active, made frequent comments, raised the level of classroom or group discussions
  4 fairly active, made some comments, contributed to classroom or group discussions
  3 somewhat active, only a few comments in class, but contributed to group discussions
  2 mostly inactive, made no comments but listened attentively in classroom or group discussions
  1 inactive, made no comments and was disengaged in classroom or group discussions 

  Contributions:     List also things you were about to say/ask but did not have an opportunity to do so
  (note: these scores are summed up and rescaled to 0-10p scale at the end of the course)
  

  
  

  B. Cases (50p) + business case presentation (5p)

  
  Week 2
  HBS Case: Strategy and Strategic Factors at ACME Birdseed Company. DL 18.1.2023. Max. 10p.
  
  Week 3
  HBS Case: Thinx, Inc.—Breaking Barriers in Feminine Care. DL 25.1.2023. Max. 10p.
  
  Week 4
  HBS Case: NIO: Battling with Tesla with Battery as a Service. DL 1.2.2023. Max. 10p. 
  
  Week 5
  HBS Case: RoboTech: Storming into the U.S. market. DL 8.2.2023. Max. 10p.
  
  

  Week 6
  Real life business case: Hilti. DL 13.02.2023. Max. 10p.

  
  

  C. Exam (10p)