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23C59000 - Consumer research, Lecture, 28.2.2023-1.6.2023

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Syllabus
 

Welcome to Consumer Research

  • Welcome to Consumer Research

    Welcome to Consumer Research

    • The purpose of this course is to fundamentally challenge the way you understand consumption as an activity and as a topic of study. We will move beyond colloquial or taken-for-granted understandings of consumption such as conceptually limited tropes like shopping. Understanding consumption is essential for marketing managers in developing effective marketing strategies.

      That said, it will repeatedly emphasized that to study consumption is not the same as studying customers. Together, we will explore a multitude of concepts and theories from different behavioral sciences to fully appreciate what drives consumption choices and experiences.

      <-- Please begin by reading the Syllabus and Assignment instructons on the left-hand-side tab Lectures and materials

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  • Schools
    • School of Arts, Design, and Architecture (ARTS)
    • School of Business (BIZ)
    • School of Chemical Engineering (CHEM)
    • –sGuides for students (CHEM)
    • – Instructions for report writing (CHEM)
    • School of Electrical Engineering (ELEC)
    • School of Engineering (ENG)
    • School of Science (SCI)
    • Language Centre
    • Open University
    • Library
    • Aalto university pedagogical training program
    • UNI (exams)
    • Sandbox
  • Service Links
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    • - MyCourses instructions for Teachers
    • - MyCourses instructions for Students
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    • - Workspace for thesis supervision
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    • IT Services
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    • ASU Aalto Student Union
    • Aalto Marketplace
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