23C59000 - Consumer research, Lecture, 28.2.2023-1.6.2023

Topic outline

• Lectures and materials
  • Select activity Lecture slides

    Lecture slides
    

  • Select activity L01 Introduction and practicalities

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    L01 Introduction and practicalities File PDF
  • Select activity L02 Academic reading and writing & how to pitch

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    L02 Academic reading and writing & how to pitch File PDF
  • Select activity L03 Survery research

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    L03 Survery research File PDF
  • Select activity L04 Experiments

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    L04 Experiments File PDF
  • Select activity L05 Interviews, focus groups, and qualitative data analysis

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    L05 Interviews, focus groups, and qualitative data analysis File PDF
  • Select activity L06 Behavioral perspective

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    L06 Behavioral perspective File PDF
  • Select activity L07 Attitudes, emotions. self-control

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    L07 Attitudes, emotions. self-control File PDF
  • Select activity L08 Consumer curiosity 1

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    L08 Consumer curiosity 1 File MP4
  • Select activity L08 Consumer curiosity 2

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    L08 Consumer curiosity 2 File MP4
  • Select activity L09 Motivation

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    L09 Motivation File PDF
  • Select activity L10 Cultural perspective to consumer behavior

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    L10 Cultural perspective to consumer behavior File PDF
  • Select activity L11 Social class and marketplace communities

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    L11 Social class and marketplace communities File PDF
  • Select activity L12 Self, identity, and gender

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    L12 Self, identity, and gender File PDF
  • Select activity L13 Modes of exchange

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    L13 Modes of exchange File PDF
  • Select activity L14 Consumption and sustainability

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    L14 Consumption and sustainability File PDF
  • Select activity L15 Deviant consumption

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    L15 Deviant consumption File PDF
  • Select activity Other materials

    Other materials

  • Select activity Class activity sheet

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    Class activity sheet File DOCX
  • Select activity Pitch grading rubric

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    Pitch grading rubric File PDF
  • Select activity Readings

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    Readings File DOCX
  • Select activity Coding exercise lecture 5

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    Coding exercise lecture 5 File DOCX
  • Select activity Reading exercise lecture 2

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    Reading exercise lecture 2 File PDF
  • Select activity SYLLABUS

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    SYLLABUS File PDF
  • Select activity Assignments

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    Assignments File PDF
  • Select activity 3-2-2 grading rubric

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    3-2-2 grading rubric File PDF
  • Select activity Research plan grading rubric

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    Research plan grading rubric File PDF
  • Select activity Final report grading rubric

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    Final report grading rubric File PDF
  • Select activity Research clinics reservations

    Research clinics reservations
    

  • Select activity Research design clinic - Interviews (Ilona)

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    Research design clinic - Interviews (Ilona) Scheduler
  • Select activity Research design clinic - Surveys (Sanna-Katriina)

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    Research design clinic - Surveys (Sanna-Katriina) Scheduler
  • Select activity Research design clinic - Experiments (Petra)

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    Research design clinic - Experiments (Petra) Scheduler
  • Select activity Data-analysis clinic (Ilona)

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    Data-analysis clinic (Ilona) Scheduler