23C59000 - Consumer research, Lecture, 28.2.2023-1.6.2023
This course space end date is set to 01.06.2023 Search Courses: 23C59000
Topic outline
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L01 Introduction and practicalities File PDF
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L02 Academic reading and writing & how to pitch File PDF
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L03 Survery research File PDF
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L04 Experiments File PDF
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L05 Interviews, focus groups, and qualitative data analysis File PDF
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L06 Behavioral perspective File PDF
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L07 Attitudes, emotions. self-control File PDF
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L08 Consumer curiosity 1 File MP4
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L08 Consumer curiosity 2 File MP4
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L09 Motivation File PDF
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L10 Cultural perspective to consumer behavior File PDF
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L11 Social class and marketplace communities File PDF
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L12 Self, identity, and gender File PDF
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L13 Modes of exchange File PDF
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L14 Consumption and sustainability File PDF
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L15 Deviant consumption File PDF
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Class activity sheet File DOCX
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Pitch grading rubric File PDF
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Readings File DOCX
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Coding exercise lecture 5 File DOCX
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Reading exercise lecture 2 File PDF
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SYLLABUS File PDF
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Assignments File PDF
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3-2-2 grading rubric File PDF
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Research plan grading rubric File PDF
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Final report grading rubric File PDF
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Research design clinic - Interviews (Ilona) Scheduler
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Research design clinic - Surveys (Sanna-Katriina) Scheduler
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Research design clinic - Experiments (Petra) Scheduler
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Data-analysis clinic (Ilona) Scheduler