Lectures and materials

  • Lectures and materials

    • Lecture slides
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      L01 Introduction and practicalities File
      PDF document
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      L02 Academic reading and writing & how to pitch File
      PDF document
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      L03 Survery research File
      PDF document
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      L04 Experiments File
      PDF document
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      L05 Interviews, focus groups, and qualitative data analysis File
      PDF document
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      L06 Behavioral perspective File
      PDF document
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      L07 Attitudes, emotions. self-control File
      PDF document
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      L08 Consumer curiosity 1 File
      Video file (MP4)
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      L08 Consumer curiosity 2 File
      Video file (MP4)
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      L09 Motivation File
      PDF document
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      L10 Cultural perspective to consumer behavior File
      PDF document
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      L11 Social class and marketplace communities File
      PDF document
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      L12 Self, identity, and gender File
      PDF document
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      L13 Modes of exchange File
      PDF document
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      L14 Consumption and sustainability File
      PDF document
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      L15 Deviant consumption File
      PDF document
    • Other materials
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      Class activity sheet File
      Word 2007 document
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      Pitch grading rubric File
      PDF document
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      Readings File
      Word 2007 document
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      Coding exercise lecture 5 File
      Word 2007 document
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      Reading exercise lecture 2 File
      PDF document
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      SYLLABUS File
      PDF document
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      Assignments File
      PDF document
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      3-2-2 grading rubric File
      PDF document
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      Research plan grading rubric File
      PDF document
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      Final report grading rubric File
      PDF document

    • Research clinics reservations

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      Research design clinic - Interviews (Ilona) Scheduler
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      Research design clinic - Surveys (Sanna-Katriina) Scheduler
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      Research design clinic - Experiments (Petra) Scheduler
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      Data-analysis clinic (Ilona) Scheduler

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