General
Dear all,
Welcome to the course!
The course will be conducted in hybrid mode. You can attend the sessions either on campus (U8-U270, Undergraduate Centre) or online (the permanent link is below). However, we encourage everyone to attend the course on-campus.
The first lecture on 28.2.2023 starts at 16:30. All other lectures start at 15.15. Please follow the Course Flow schedule.
If you have any questions, don't hesitate to contact the course assistant Elizaveta Sakhnovskaia via e-mail (elizaveta.sakhnovskaia@aalto.fi)
Learning Objectives:
- Upon completion of the course the student should…
- …have the basic abilities to apply brand and product management related theoretical frameworks and concepts in real-life situations
- … be able to utilize numerous tools and frameworks in striving to create, communicate, and deliver customer value in various business contexts
- …possess a holistic skillset for combining the efforts of both internal and external stakeholders in order to plan and implement winning offering and brand strategies
Course logistics and practicalities:
- 6 ECTS credits roughly translates to 160 hours of work:
- Lectures: 21 hours
- Group work: 80 hours
- Individual work: 56 hours
- Exam: 3 hours
Coursework and grading:
- Group assignments: 70% of the course grade
- Four case assignments
- Live cases will be given by guest lecturers, presenting real life case challenges from the industry
- After each assignment, 2-3 groups will be asked to present their work in class
- Chosen groups will be notified in the morning of the lecture at the latest
- It makes sense to always prepare for presenting
- Fluent presentations will contribute to your overall assignment score
- Failure to present will lower your score
- Final exam: 30% of the course grade
- Also case-based! Case readings will be provided during the final lecture
- Retake possible only in extenuating circumstances – e.g. cases of documented medical issue or family emergency
- To receive credit for the course, you need to obtain a combined score of at least 50%