Topic outline

  • Welcome to Consumer Culture Course !

    Not available unless: You are a(n) Student

    This master's level course will look at marketing from sociology, social psychology, and cultural anthropology perspectives. In this 12-session course, we will look at the four spokes of consumer culture theory professed by Eric Arnould and Craig Thomson. 

    Upon completion of this course, students will be familiar with the key concepts, theories, and frameworks of consumer culture theory and interpretive consumer research. Students will learn how to apply these concepts, theories, and frameworks in critically examining and analyzing consumers, consumerism, and consumer society.