Topic outline

  • Strategic approaches 2: creating shared value

    In this section we will talk about a win-win approach which claims that the purpose of the corporation is shifted from creating not only profit but also social and environmental value. Then we will identify three ways for companies to created shared value opportunities:

    • reconceiving products and services
    • redefining productivity in the value chain
    • enabling local cluster development

    And finally we will talk about BCorporations. Please also make sure to watch a short video about BCorporations  .




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Strategic approaches 1: corporate social responsibility
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Integrating sustainability into ethics