MLI26C633 - Brand Management, Lecture, 2.1.2023-20.1.2023

Topic outline

• Select topic General

  General
  • Select activity Announcements

    

    Announcements Forum
  • Select activity Brand Management Syllabus

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    Brand Management Syllabus File PDF
  • Select activity Case Brand Storytelling by Jill Avery published by Harvard Business Publishing

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    Case Brand Storytelling by Jill Avery published by Harvard Business Publishing URL
  • Select activity Chapter 1 - Slides

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    Chapter 1 - Slides File PDF
  • Select activity Chapter 2 - Slides

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    Chapter 2 - Slides File PDF
  • Select activity Chapter 3 - Slides

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    Chapter 3 - Slides File PDF
  • Select activity Chapter 4 - Slides

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    Chapter 4 - Slides File PDF
  • Select activity Chapter 5 - Slides

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    Chapter 5 - Slides File PDF
  • Select activity Chapter 6 - Slides

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    Chapter 6 - Slides File PDF
  • Select activity Exam 1 - Grades Only

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    Exam 1 - Grades Only Assignment
  • Select activity Exam 2 - Grades Only

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    Exam 2 - Grades Only Assignment
  • Select activity Chapter 7 - Slides

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    Chapter 7 - Slides File PDF
  • Select activity Chapter 8 - Slides

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    Chapter 8 - Slides File PDF
  • Select activity International Brand Case

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    International Brand Case Assignment
  • Select activity Chapter 9 - Slides

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    Chapter 9 - Slides File PDF
  • Select activity Chapter 12

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    Chapter 12 File PDF
  • Select activity Chapter 13 - Slides

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    Chapter 13 - Slides File PDF
  • Select activity Chapter 15 - Slides

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    Chapter 15 - Slides File PDF
  • Select activity Brand Audit Project

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    Brand Audit Project Turnitin Assignment 2
  • Select activity In-Class activities & Brief Cases

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    In-Class activities & Brief Cases Assignment
  • Select activity Professionalism/Participation

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    Professionalism/Participation Assignment