MLI26C633 - Brand Management, Lecture, 8.1.2024-26.1.2024

Topic outline

• Select topic General

  General
  • Select activity Announcements

    

    Announcements Forum
  • Select activity Brand Management Syllabus

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    Brand Management Syllabus File PDF
  • Select activity Case Brand Storytelling by Jill Avery published by Harvard Business Publishing

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    Case Brand Storytelling by Jill Avery published by Harvard Business Publishing URL
  • Select activity Chapter 01 - Slides

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    Chapter 01 - Slides File PDF
  • Select activity Writing Guidelines

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    Writing Guidelines File PDF
  • Select activity Chapter 02 - Slides

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    Chapter 02 - Slides File PDF
  • Select activity Chapter 03 - Slides

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    Chapter 03 - Slides File PDF
  • Select activity Chapter 04 - Slides

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    Chapter 04 - Slides File PDF
  • Select activity Chapter 05 - Slides

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    Chapter 05 - Slides File PDF
  • Select activity Exam 1 - Grades Only

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    Exam 1 - Grades Only Assignment
  • Select activity International Brand Case

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    International Brand Case Assignment
  • Select activity Exam 2 - Grades Only

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    Exam 2 - Grades Only Assignment
  • Select activity Brand Audit Project

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    Brand Audit Project Turnitin Assignment 2
  • Select activity Chapter 06 - Slides

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    Chapter 06 - Slides File PDF
  • Select activity Chapter 07 - Slides

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    Chapter 07 - Slides File PDF
  • Select activity Chapter 08 - Slides

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    Chapter 08 - Slides File PDF
  • Select activity Chapter 09 - Slides

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    Chapter 09 - Slides File PDF
  • Select activity Chapter 12 - Slides

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    Chapter 12 - Slides File PDF
  • Select activity Chapter 13 - Slides

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    Chapter 13 - Slides File PDF
  • Select activity Chapter 15 - Slides

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    Chapter 15 - Slides File PDF
  • Select activity In-Class activities & Brief Cases

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    In-Class activities & Brief Cases Assignment
  • Select activity Professionalism/Participation

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    Professionalism/Participation Assignment