Topic outline

    • File icon
      Brand Management Syllabus File
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    • URL icon
      Case Brand Storytelling by Jill Avery published by Harvard Business Publishing URL
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    • File icon
      Chapter 01 - Slides File
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    • File icon
      Writing Guidelines File
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      Chapter 02 - Slides File
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    • File icon
      Chapter 03 - Slides File
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    • File icon
      Chapter 04 - Slides File
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    • File icon
      Chapter 05 - Slides File
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    • Assignment icon
      Exam 1 - Grades Only Assignment
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    • Assignment icon
      International Brand Case Assignment
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    • Assignment icon
      Exam 2 - Grades Only Assignment
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    • Turnitin Assignment 2 icon
      Brand Audit Project Turnitin Assignment 2
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    • File icon
      Chapter 06 - Slides File
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      Chapter 07 - Slides File
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    • File icon
      Chapter 08 - Slides File
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    • File icon
      Chapter 09 - Slides File
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    • File icon
      Chapter 12 - Slides File
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    • File icon
      Chapter 13 - Slides File
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    • File icon
      Chapter 15 - Slides File
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    • Assignment icon
      In-Class activities & Brief Cases Assignment
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    • Assignment icon
      Professionalism/Participation Assignment
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