MLI23A020 - Introduction to Marketing, Lecture, 20.5.2024-7.6.2024

Topic outline

• Select topic General

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  • Select activity Announcements

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    Announcements Forum
  • Select activity Syllabus

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    Syllabus Folder
  • Select activity CONNECT REGISTRATION FOR INTRO TO MARKETING

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    CONNECT REGISTRATION FOR INTRO TO MARKETING Forum
  • Select activity Group “Practice Marketing” Simulation – McGraw Hill Connect - - Presentation - 3% - June 2

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    Group “Practice Marketing” Simulation – McGraw Hill Connect - - Presentation - 3% - June 2 Assignment

    The final presentation is an opportunity for you to reflect on the Practice Marketing experience and compare your plans and outcomes with others in the class. The presentation should focus on the most important aspects of your experience.
    

  • Select activity Group “Practice Marketing” Simulation – McGraw Hill Connect - Infographic - 2% - June 2

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    Group “Practice Marketing” Simulation – McGraw Hill Connect - Infographic - 2% - June 2 Assignment

    Part of your company’s annual report is a letter to the shareholders that provides a CEO’s perspective on the current state of your business. This is your opportunity to convince current and potential shareholders that an investment in your company has positive potential returns. Your goal is to provide a persuasive, yet honest appraisal of your company and its future prospects.