Topic outline

  • Week 2 Topic, content and organisation

    Your main task this week is to decide on a topic and create an outline for your own 1-2 minute elevator pitch. The elevator pitch will be based on the following elements:

    • Audience: your client (non-expert)
    • Pattern of organisation: problem-solution
    • Topic: a product/technology/method from your field of study that you propose as a solution to a specific need or a problem.
    • Purpose: to convince your audience about the excellence of the suggested solution
                       (you would be selling your idea or product to them or, for example, asking for funding).
    • Content:  Introduction (general context of problem and its solution)
                               Body (reasons why this solution is good and the evidence to prove it)
                         Conclusion (evaluation and summary)
    In order to understand how to organize the content effectively in the outline, providing evidence to support your claims, you will first watch a video on the problem-solution pattern as well as learn about the different types of evidence to include in the body section of the elevator pitch.  Secondly, you'll take a closer look at logical fallacies that may occur in the argumentation. You’ll first learn what logical fallacies are through a video and handout, then take a video-based quiz.


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Week 1 Introductions