AXM-E0409 - Art of Packaging, Lecture, 24.10.2023-8.12.2023

Osion kuvaus

• Select topic Art of Packaging

  Art of Packaging
  • Continues the design work stated in the previous Design Insight course.
  • Focus on visual and structural packaging design.
  • From concept design to prototyping, user testing, and iteration.
  • By testing we seek evidence to support claims about the performance and desirability of the suggested design.
  • The best-performing packaging designs are made into proof-of-concept prototypes and
  printed in collaboration with a print house.
  • The fully developed packaging and branding concept is presented at the end of the
  course.
  • Product photography workshop, presentation skills and presentation coaching are part
  of the course.
  • The course finale is the Pack-Age Gala on 8.12.
  
  

  In the case of remote meetings and lectures, we will be using this Zoom link:
  https://aalto.zoom.us/j/67785850347
  
  

  Course Schedule:
  

  Week 1 Reset Goals & Plans
  24.10. 9:15–12:00    Debrief, revisions and production plan for the course, Väre Q101
  25.10. 9:15–17:00    Structural Design software ArtiosCAD, -Sanna, Väre M101            
  26.10. 9:15–12:00    Packaging graphics and visual identity, -Teo Tuominen,  Väre Q103          
  Weekly target: Resetting goals, Start the structural design & graphic design
  

  Week 2 Develop Graphics & Structure                  
  31.10. 9:15–17:00  GD + XD + Sharing plans with CadPack & Markprint, Väre M202   
  1.11. 9:15–17:00     ESKO Studio, -Sanna / Graphic Design - Teo Tuominen, Väre M101           
  2.11. 9:15–12:00    Production day @ Printlab + Zund Plotter with Sanna (Q202 reserved if needed for lecturing)
  Weekly target:  Fully develop graphic design and test print and cut in Väre
  
  Week 3 Review, Iterate & Polish             
  7.11. 9:15–17:00     Packaging markings and regulation + Mid Review with special guests Väre Q101    
  8.11. 9:15–17:00    Preparing for print production, Väre M101/Design Factory Studio           
  9.11. 9:15–12:00    ZOOM: UCD and Sustainability – Noora Nylander
  Weekly target: Polish the design to the level that it can be sent to Printhouse by the end of this week.
         
  Week 4 Expand & Test                     
  14.11. 8:00–18:00   Possible Excursion Day (TBD)   
  15.11. 9:00–17:00  Group Packaging, Väre M101/Design Factory Studio           
  16.11. 9:15–12:00     Packaging testing at PTR in Kamppi          
  Weekly target: Expand concept and test with users
  
  Week 5 Develop Message               
  21.11. 9:15–17:00     Information visualisation and scaling up concepts, Väre Q103  
  22.11. 13:00–17:00  Presentation preparation, (Photo studio quick check 13.00) -Sanna, Väre M101/Design Factory Studio           
  23.11. 8:30–12:00     Presentation coaching with a specialist, Väre Q101           
  Weekly target: Working with presentation techniques and arguments
      
  Week 6 Presenting                   
  28.11. 9:15–17:00    Product photography workshop, Väre Photography main Studio   
  29.11. 9:15–17:00    Project report & preparing presentations, Väre M101/Design Factory Studio           
  30.11. 9:15–12:00    Project report & preparing presentations & exhibition, M140 (Majakka) Otakaari 1         
  Weekly target: Finalizing materials for Pack-Age Gala
  

  Week 7 Pack-Age Final Show
  8.12. 13:00–17:00  PACK-AGE GALA (Dipoli, Lumituuli stage)
  

  
  

  • Valitse aktiviteetti Announcements

    

    Announcements Keskustelualue
  • Valitse aktiviteetti Lectures & materials

    

    Lectures & materials Kansio

    We will collect lecture materials and instructions here
    

  • Valitse aktiviteetti Project plan

    

    Project plan Tehtävä

    Create and submit here a project plan that includes:

    1. Your intendended production schedule from this day until the Pack-Age Gala
       (with weekly or even more defined deadlines for different steps that you plan to take)
       You may use tools such as Pert Chart to outline the steps and show dependencies between different steps.
       
    2. Identified and listed risks and their probability (low-high) and impact (low-high) on the project and its outcame.
       Describe what counter action/strategy can be taken to lower these risk.
    3. a) The requirements that you have for production and the resources you will need in order for the project to be successful, and
       b) the unknowns, what are the things you don't know yet and the things you will need to find out.

    + pictures and sketches of what concept/package you plan to make, so it is easier to discuss the requirements, opportunities and limitations with the printhouse next week.
    Also mention the size of the package and other details you find relevant.
    
    
    

    
    

  • Valitse aktiviteetti Aalto workshops available

    

    Aalto workshops available Sivu
  • Valitse aktiviteetti Final presentations

    

    Final presentations Tehtävä

    Submit Final presentations here
    

  • Valitse aktiviteetti Project reports

    

    Project reports Tehtävä

    Submit your project report (pdf) here