Topic outline

  • General

    Welcome to the Corporate Entrepreneurship and Design (Fall 2023)

    Basic information:

    Corporate Entrepreneurship and Design, MUO-E9009

    Teaching language: English

    Credits: 5 ECTS


    Contact information for the course:

    Teacher in Charge: Peter McGrory

    peter.mcgrory@aalto.fi

    +358 50 3036543

    Teaching Assistant: Hidde Griek

    hidde.griek@aalto.fi

    +31653226076


    Course Description

    Corporate Entrepreneurship and Design course focuses primarily on entrepreneurial processes and practices within an existing corporation or enterprise and highlights how design, design thinking and design processes can be utilized to enhance entrepreneurial practice, as well as the benefits and challenges of instilling an entrepreneurial mindset and culture within an established organization.


    Teaching methods

    Teaching methods emphasizes interactive and reflective techniques. Each week is divided into an "input" (Tuesdays) and "throughput" day (Thursdays).


    Learning Outcomes, and deliverables

    On successful completion of this course, students will be able to:

    - Identify, validate and persuasively communicate the role and value of a design-centric approach in enhancing innovation processes and entrepreneurial practices in established corporations or organisations, including startups or young companies.

    - Explore the benefits and challenges, including means and methods, of instilling a lean effectually-driven entrepreneurial culture in organisations or corporations which are often causally-driven.

    - Evaluate the suitability and applicability of design, design-thinking and effectual action through comparative case-based analysis, investigation, illumination and speculative application.

    You are evaluated on your active participation, your ability to independently reflect and connect theory to practice, as well as your group work efforts.

    Course deliverables include: 1) weekly individual reflection journals and 2) group report / presentations

    Evaluation 

    Participants benefit from a range of methods including theoretical insights, practical case-based illumination and exploration through individual and team-based assignments which take advantage of prior and aggregated course inputs. 

    The grade awarded will be determined on the basis of the quality of a team-based project and presentation, as well as level of individual preparation for, and active participation in the course. 

    Participants are expected to prepare for classes by undertaking the assigned, readings, individual assignments, re-viewing video content, etc. the quality of class participation and group interaction will be used as supplementary input to the grading process. 

    Completion of all individual & group assignments and exercises. The final grade will be awarded on a Team Basis. - Team Presentation: 40%. - Team Report: 60%


    Course Structure

    Course content is divided into weeks, as follows:

    Wk.1. Day 1. Tue 0509  /  Day 2. Thu 0709 —— [Generative AI / Design Thinking & Effectuation

    Wk.2. Day 1. Tue 1209  /  Day 2. Thu 1409 —— [U_Process / Theory of Process

    Wk.3. Day 1. Tue 1909  /  Day 2. Thu 2109 —— [Designing Strategy / Creativity & Strategic Foresight (Mid Course Presentations)

    Wk.4. Day 1. Tue 2609  /  Day 2. Thu 2809 —— [Levels and Types of Innovation / Systemic Innovation

    Wk.5. Day 1. Tue 0310  /  Day 2. Thu 0510 —— [Preparation / Incubation / Illumination (Iteration) / Implementation

    Wk.6. Day 1. Tue 1010  /  Day 2. Thu 1210 —— [Final Team Presentations & Reports

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      Student groups URL

      We've assigned everyone to specific working groups, please visit the provided Google Sheets link. Due to the size of the groups, we advise you to identify your group early on to begin effective communication, management and planning.

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      Collaboration Space URL

      This is a link towards a collaboration space for the different teams. Please try it out and see if it works. The purpose of this space is for the results of certain assignments to become visible for everybody.