MUO-E9009 - Corporate Entrepreneurship and Design, Lecture, 5.9.2023-12.10.2023

Topic outline

• Assignments
  • Select activity Grading

    

    Grading Page

    This is a guide for how we will grade your course work
    

  • Select activity Midterm group presentation

    

    Midterm group presentation Assignment

    Here's the submission box for your group's analysis presentation of the 3rd week

  • Select activity Final group report and presentation

    

    Final group report and presentation Assignment

    At the end of the CED course, your group will conceptualize a peripheral object or accessory (the "brand product") that encapsulates your brand strategy research and reflects an integrated design strategy fitting the brand's ecosystem.

    You will be evaluated on:

    • Business Viability - Does it make sense from a business perspective?

    • Consumer/User Desirability - Does it appeal to and serve the intended users?

    • Technical Feasibility - Is it realistically producible given technical constraints?

    • Strategic Fit - Does it align with and contribute to the brand's overall ecosystem and strategy?

    Do not just combine disjointed elements - the product should cohesively manifest how it furthers the brand's strategy. Synthesize information analytical and synthetically like the design process. Think of integrating the course's teachings and frameworks to your liking to make the proposal clearer.

    The "brand product" should go beyond just combining brand elements - it should synthesize the brand strategy into a product concept that furthers the brand vision. Rather than a generic mix and match of elements, it should intentionally "say something" meaningful and align all aspects to manifest the strategy.
    

    For example, for Rivian it could be a service enabling owners to give rides to like-minded people, communicating the brand experience and advancing their mission of getting more eco-adventurers outdoors. This shows the desired level of synthesis - taking the brand strategy and intentionally designing a product concept that progresses it through creative thinking.

    In summary, aim to create a meaningful synthesis that manifests the brand vision, rather than a generic collage of elements. The product concept should advance the strategy in a creative way that says something. 

    Tip that can help you: Imagine presenting as representatives of the brand's design/business team to stakeholders (Peter and I).

    Deliverables:

    1. A 15-minute presentation convincingly communicating the conceptual "brand product". (5 minutes of discussion)

    2. A detailed report articulating how the product strategically fits the brand, serves users, is technically feasible, and makes business sense.

    
    

  • Select activity Weekly individual reflection journal

    

    Weekly individual reflection journal Assignment