Topic outline

  • Welcome to qualitative research methods


    Please start by reading the syllabus

    Course schedule
    Date
    		 Topic
    3.9.
    Introduction to course and qualitative reseach (NOTE: MONDAY)
    5.9.
    Qualitative research in marketing (NOTE: WEDNESDAY)
    12.9. Planning a research project - contexts and questions
    14.9. Doing interviews
    19.9. Ethnography
    21.9. Naturally occurring data & qualitative research in digital spaces
    26.9. Data analysis I : introduction and theory
    28.9. Data analysis II: Atlas.ti demo
    3.10. Theorizing, and assessment
    5.10. Qualitative research for managers
    10.10. Writing up and presenting
    12.10. Poster sessiom





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