23E80101 - Qualitative Business Research Methods, Lecture, 4.9.2023-12.10.2023

Topic outline

• Select topic Welcome to qualitative research methods

  Welcome to qualitative research methods
  
  

  Please start by reading the syllabus
  

  
  

  Course schedule
  

  Date	Topic
  3.9.	Introduction to course and qualitative reseach (NOTE: MONDAY)
  5.9.	Qualitative research in marketing (NOTE: WEDNESDAY)
  12.9.	Planning a research project - contexts and questions
  14.9.	Doing interviews
  19.9.	Ethnography
  21.9.	Naturally occurring data & qualitative research in digital spaces
  26.9.	Data analysis I : introduction and theory
  28.9.	Data analysis II: Atlas.ti demo
  3.10.	Theorizing, and assessment
  5.10.	Qualitative research for managers
  10.10.	Writing up and presenting
  12.10.	Poster sessiom

  
  
  

  
  

  
  

  
  

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