23E80101 - Qualitative Business Research Methods, Lecture, 4.9.2023-12.10.2023
Kurssiasetusten perusteella kurssi on päättynyt 12.10.2023 Etsi kursseja: 23E80101
Osion kuvaus
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Please start by reading the syllabusCourse schedule
Date Topic 3.9. Introduction to course and qualitative reseach (NOTE: MONDAY) 5.9. Qualitative research in marketing (NOTE: WEDNESDAY) 12.9. Planning a research project - contexts and questions 14.9. Doing interviews 19.9. Ethnography 21.9. Naturally occurring data & qualitative research in digital spaces 26.9. Data analysis I : introduction and theory 28.9. Data analysis II: Atlas.ti demo 3.10. Theorizing, and assessment 5.10. Qualitative research for managers 10.10. Writing up and presenting 12.10. Poster sessiom -
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