Topic outline

  • Welcome to Consumer Research


    Date Lecture/deadline
    27.2.

    Intro to course and consumer research
    29.2.

    Contemporary topics in marketing: deviance, modes of exchange, sustainability
    5.3.

    How to 1: How to read an article

    How to 2: Qualitative methods (interviews)
    7.3.

    How to 3: Quantitative methods (survey and experiments)
    12.3.

    Presentation I: Research topic (Deadline for submission @ 13.00)
    17.3.
    		 Deadline: 3-2-1 diary 1 @ 23.59
    19.3.
    		 Exam
    21.3.

    Behavioral perspective 1: Heuristics and biases
    28.3. - 2.4.
    		 NO CLASS: EASTER BREAK
    4.4. Presentation II: Research plans (Deadline @ 14.00)
    9.4.

    Behavioral perspective 2: Attitudes, emotions and judgement
    11.4.
    		 Behavioral perspective 3: motivation
    15.-21.4.
    Tutorial week (NO CLASS, a video lecture will be provided)
    21.4.
    		 Deadline: 3-2-1 diary 2 @ 23.59
    23.4.
    		 Cultural perspective 1: Consumer culture
    25.4.

    Cultural perspective 2: Social class, lifestyles and subcultures
    30.4. and 2.5.


    Have a fun Vappu :)
    7.5.

    Cultural perspective 3: Self, identity and gender
    9.5.
    		 Helatorstai/Ascension Day
    14.5.
    		 Data-analysis tutorial
    16.5.
    		 Cultural perspective 4: consumer resistance
    19.5.

    Deadline: 1-2-1 diary 3 @ 23.59
    21.5.
    		 NO CLASS
    23.5.
    		 Poster session (bring poster to class)
    26.5.
    		 Deadline: Final essay @ 23.59
    2.6.
    		 Deadline: Final report @ 23.59