Topic outline

  • Welcome to Consumer Research


    Date Lecture/deadline
    27.2.

    Intro to course and consumer research

    29.2.

    Contemporary topics in marketing: deviance, modes of exchange, sustainability

    5.3.

    How to 1: How to read an article

    How to 2: Qualitative methods (interviews)

    7.3.

    How to 3: Quantitative methods (survey and experiments)

    12.3.

    Presentation I: Research topic (Deadline for submission @ 13.00)

    17.3.
    Deadline: 3-2-1 diary 1 @ 23.59
    19.3.
    Exam
    21.3.

    Behavioral perspective 1: Heuristics and biases

    28.3. - 2.4.
    NO CLASS: EASTER BREAK
    4.4. Presentation II: Research plans (Deadline @ 14.00)
    9.4.

    Behavioral perspective 2: Attitudes, emotions and judgement

    11.4.
    Behavioral perspective 3: motivation
    15.-21.4.
    Tutorial week (NO CLASS, a video lecture will be provided)
    21.4.
    Deadline: 3-2-1 diary 2 @ 23.59
    23.4.
    Cultural perspective 1: Consumer culture
    25.4.

    Cultural perspective 2: Social class, lifestyles and subcultures

    30.4. and 2.5.


    Have a fun Vappu :)

    7.5.

    Cultural perspective 3: Self, identity and gender

    9.5.
    Helatorstai/Ascension Day
    14.5.
    Data-analysis tutorial
    16.5.
    Cultural perspective 4: consumer resistance
    19.5.

    Deadline: 1-2-1 diary 3 @ 23.59

    21.5.
    NO CLASS
    23.5.
    Poster session (bring poster to class)
    26.5.
    Deadline: Final essay @ 23.59
    2.6.
    Deadline: Final report @ 23.59

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