Topic outline

  • This is the MyCourses page for the course Contemporary Marketing Issues Reading Package in periods I-V, for both B.Sc. and M.Sc level courses. No other MyCourses page (e.g. MARK-E000101) is used during the academic year 2023-2024. Please make yourself familiar with the Course Syllabus, the introduction slides, and the grading rubric. They contain all that you need to successfully complete this course.

    You need to self-enrol to the MyCourses page that is used for the academic year 2023-2024 for this course. No other MyCourses page will be used. In order to do so, search for “Contemporary Marketing Issues Reading Package” using the MyCourses search function, and click the ‘Self-Enrolment’ button next to the Contemporary Marketing Issues Reading Package: I-V, 2023-2024 course. 

    The self-enrolment key for the course is CMIRP2223. 

    After completing the self-enrolment, please check that you can access all the files and submission functions on the course page. If you have any issues with the self-enrolment, please contact one of the instructors for assistance. Pay attention to the fact that you also need to be enrolled in the course on Sisu in order to be graded. Register on Sisu on time in the period in which you will be submitting your work in.

    Important dates and deadlines for period I course:

    23.10.2023: The beginning of the course.

    06.11.2023 (11:59 PM): Select the topic of your essay on the MyCourses page (your chosen reading package). This is a mandatory step. Please note that we are not accepting selection requests by email. Failing to do the selection by the time stated will result in your paper not being graded.

    08.12.2023 (11:59 PM): Non-negotiable Deadline! Final deadline to submit your essay in the MyCourses submission box.

    Name your .pdf-submission to indicate the course code, “reading package type” of the assignment, and your last name. E.g., “MARK-C2022_Pricing_Yoon”


    ·       Complete all the assigned readings in your chosen package.

    ·       Discuss all the assigned readings in the essay (but you can focus on certain pieces of literature more than on others)

    ·       State the scope and objective of your essay clearly and demonstrate you have met them in your argumentation.


    Question: Can I attend the course in more than one period, e.g. start the course in the Period II and submit my essay in the Period IV?

    Answer: Yes, that is possible. However, please note that there will be significant changes in the course structure from the Period III. If you want to complete the course in the current configuration, it is advisable to take it in the Period II.

    Any questions? 

    If you have any questions, do not hesitate to contact us! =)

    You can reach us by email: &

    To ensure that we notice your emails, we have set mailbox rules. When sending an email, please start the subject line with "Contemporary Marketing Issues"


    Arash and Kseniia