Topic outline

  • Welcome to study Digitalization of markets and consumption!
    In case of any questions related to the content of the course, contact course instructor at petra.paasonen(at) 

    If you have any questions related to registering in the course, please contact Open University at avoin(at)

    Preliminary schedule 
     Date & time    Topic 
     Mon 6.5. at 16.30-18.30         Introduction and practicalities 
     Wed 8.5. at 16.30-18.30  Digitalized markets
     Mon 13.5. at 16.30-18.30  Quantification in markets and consumption   
     Wed 15.5.   No lecture
     Mon 20.5. at 16.30-18.30  Digitalization of consumption
     Wed 22.5. at 16.30-1830  Algorithmic consumer culture 
     No lectures 27.5.-2.6.  Independent study
     Mon 3.6. at 16.30-18.30  Dark side of digitalization 
     Wed 5.6. at 16.30-18.30  Marketing and surveillance 
     Mon 10.6. at 16.30-18.30  Conflict market 
     Wed 12.6. at 16.30-18.30  Presentations

    The course will be run in a hybrid mode; the lectures will be organized on campus at M240, Otakaari 1 and on Zoom. Lectures won't be recorded.