LEARNING OUTCOMES
After the course, student is able to
- Identify the key principles of user-centric product management
- Understand how product management as a function varies in different business models, at different stages of growth and in different types of organizations, and how these affect the role of product management in organizations
- Analyse different products and apply this to identify their effects on product management and product portfolio management
- Analyse the organizational and operational choices for product management and their drivers
- Evaluate the purposefulness of the organizational design for product management in terms organization's goals
Credits: 5
Schedule: 21.10.2024 - 28.11.2024
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Mikko Jääskeläinen
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
Nearly all organizations exist to produce products (and services) that serve the needs of their users and customers. In doing so, organizations present significant variance in the ways the product management is organized and what type of functions, roles, and operations support the product management. Some of these ways are dictated by the external contingencies, some are just legacies from earlier days. Regardless of the origins, these ways are increasingly challenged by intensifying needs adapt to the changing needs of the markets. Finding and maintaining a fit between the customer needs, realities of production and development, and strategy and competition cuts through the whole organization.
The course starts from contemporary, user-centric product management, typical for digital service products, and proceeds to examine product management in varying settings, from digital to complex industrial settings. The purpose of the course is to examine the reasons and drivers for the different organizational and operational choices regarding product managent.
Assessment Methods and Criteria
valid for whole curriculum period:
Assignments and reports
Workload
valid for whole curriculum period:
Lectures, invidividual assignments, group assignments, site visits
DETAILS
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language: English
Teaching Period: 2024-2025 Autumn II
2025-2026 Autumn IIRegistration:
The course size is limited. Priority is given to 1) Master's students in the Industrial Engineering and Management programme, 2) Master's students in the Information Networks programme, majoring in Software Engineering and Architectures, 3) students with Product Management minor, and 4) other students.