LEARNING OUTCOMES
The student understands the concept of growth hacking in the context of digital sales as well as as a concept for organising a team. Also the course teaches the basic tools and technology stacks for implementing growth hacking for real. The visiting lectures also give concrete examples of how growth hacking mindset and tools are used in practice. The student works as a part of a team working on a real task from an actual organisation.
Credits: 5
Schedule: 08.01.2025 - 27.03.2025
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Risto Sarvas
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
The contents of the course is an understanding of growth hacking by doing in practice and learning the tools. The course starts with lectures and lessons about growth hacking tools and so-called hands-on sessions where the tools are taught (the tools and stack might change every year, but they will focus on search engine optimisation and management, as well as other relevant tools for digital marketing). Then after the first weeks the project work starts in which each teams gets a real client to work with. During the client work the teachers will hold sparring sessions with each team, and also there will be visiting lecturers to bring more examples and ideas about the growth hacking. The course ends with a gala in which each team presents their results.
Assessment Methods and Criteria
valid for whole curriculum period:
The main assesment for grading is the group work. The whole group gets the same grade from the group work. Also, student's individual lecture participation is taken into account in the final grade.
Workload
valid for whole curriculum period:
The course consists of visiting lectures (6 x 2h), lectures on the tools (6 x 2h) and hands-on exercises (6 x 3h) with course assistants. The course also requires team work outside the lectures as well as some individual studies.
DETAILS
Study Material
valid for whole curriculum period:
Growth Hacking handbook, templates, videos, and web tutorials.
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language: English
Teaching Period: 2024-2025 Spring III - IV
2025-2026 Spring III - IVRegistration:
The course reserves the right to limit the number of participants. If there are more registrations than participants, priority is for Information networks' master's students. Typically the amount of students accepted is 20.