LEARNING OUTCOMES
After the course you:
- know the basic characteristics of digital business and entrepreneurship in the digital age
- are aware of phenomena and key drivers related to digitalization and transformation of business organizations, industries and societies
- understand the role and importance of new and growing businesses to national economies
- have general understanding of the process and roles involved in developing an idea and starting up a new technology-based company
- are familiar with exploring customers and markets, analyzing technology and service based business models and factors having effect on their performance
- are familiar with value creation and capture mechanisms, intellectual properties and related strategies
- are aware of different approaches in modelling a business logic for a venture and can apply at least one of them to real world business cases
- understand the role, content and recognize different types of a business-level strategy
- are aware of the ethical and sustainable viewpoints in business having readiness for critical thinking and assessment
Credits: 3
Schedule: 05.09.2024 - 10.10.2024
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Olli-Pekka Mutanen
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
Combination of theory and expert lectures, selected readings and online contents, and real world business case assignments from the following themes:
- Digital and various high-tech markets and industries
- Creative destruction, disruption, digitalization, convergence, automation, consumerization, commoditization, servitization, digital transformation; ecosystems, and platforms
- Mobility, cloud (computing), social (media), information (analytics), big data, mydata, machine learning, artificial intelligence, data mining, blockchain etc.
- Markets and industries, customer segmentation, business organization, entrepreneur, entrepreneurship process, venturing, leadership, management, business processes, operations, value creation logic and strategy
- Opportunity identification, idea development, business model analysis and design, new venture creation
- Ethical and sustainability viewpoints in business, case digital environment
Assessment Methods and Criteria
valid for whole curriculum period:
The course is assessed based on course assignments.
Workload
valid for whole curriculum period:
This is a 3 ECTS course (81 hours). The expected student work hours are as follows: Lectures: 12 h, individual studying and work: 22 h, and course assignments 47 h. Assignments consist of working both individually and in small teams. Individual work consists of preparing for lectures and parts of the assignments.
DETAILS
Study Material
valid for whole curriculum period:
Lecture and online learning materials, selected journal and practitioner articles and complementary materials. Materials will be announced at the beginning of the course.
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
SDG: Sustainable Development Goals
9 Industry, Innovation and Infrastructure
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language: English
Teaching Period: 2024-2025 Autumn I
2025-2026 Autumn IRegistration:
The number of participants will be limited. Students are given priority as follows: 1) students of the Master’s Programme in ICT Innovation, 2) students of the APV Startup Minor or EIT & I&E minor 3) other students