LEARNING OUTCOMES
After completing the course, students
- know the theoretical principles of organizational strategy work upon which effective strategy communication is based on
- understand strategy communication as a means of stakeholder dialogue and engagement
- know how to interpret, communicate, and negotiate strategy content and objectives
- have acquired knowledge and skills to analyze and plan strategy communication.
Credits: 6
Schedule: 08.01.2025 - 14.02.2025
Teacher in charge (valid for whole curriculum period):
Teacher in charge (applies in this implementation): Kathrin Sele
Contact information for the course (applies in this implementation):
CEFR level (valid for whole curriculum period):
Language of instruction and studies (applies in this implementation):
Teaching language: English. Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
valid for whole curriculum period:
The course explores the communication practices through which organizational strategies are developed and implemented. Adopting a practice-based view on strategy making, the course views strategy communication as integral part of strategic management. The course covers the topics of communicating and interpreting strategy, facilitating strategy dialogue, and participation in collaborative strategy work from a stakeholder perspective.
Assessment Methods and Criteria
valid for whole curriculum period:
Learning assignments
Workload
valid for whole curriculum period:
Contact teaching
Course project
Independent work
DETAILS
Study Material
valid for whole curriculum period:
Articles indicated in the syllabus.
Substitutes for Courses
valid for whole curriculum period:
Prerequisites
valid for whole curriculum period:
FURTHER INFORMATION
Further Information
valid for whole curriculum period:
Teaching Language: English
Teaching Period: 2024-2025 Spring III
2025-2026 Spring IIIRegistration:
The course is restricted to 60 students. Students are admitted to the course in the following priority order 1) Strategic Management in a Changing World students, 2) CEMS students / BIZ exchange students, 3) Other BIZ Master's students, 4) Other students. Students must confirm their registration by participating in the first class session.