Please note! Course description is confirmed for two academic years, which means that in general, e.g. Learning outcomes, assessment methods and key content stays unchanged. However, via course syllabus, it is possible to specify or change the course execution in each realization of the course, such as how the contact sessions are organized, assessment methods weighted or materials used.
LEARNING OUTCOMES
After successfully completing this course, student is able to understand international business and competition factors of fashion related business. They understand and realize the trademark/brand based business in the perspective of the fashion and design in practice. They has adapted an entrepreneurial attitude and thinking and has understanding of the roadmap to entrepreneurship. They is familiar with business systems and has understanding how to create and implement sustainable and innovative processes in business.
Credits: 5
Schedule: 07.09.2020 - 14.10.2020
Teacher in charge (valid 01.08.2020-31.07.2022): Pirjo Hirvonen
Teacher in charge (applies in this implementation): Pirjo Hirvonen
Contact information for the course (valid 18.08.2020-21.12.2112):
Laura Bestle
laura.bestle@aalto.fi
CEFR level (applies in this implementation):
Language of instruction and studies (valid 01.08.2020-31.07.2022):
Teaching language: English
Languages of study attainment: English
CONTENT, ASSESSMENT AND WORKLOAD
Content
Valid 01.08.2020-31.07.2022:
The course includes
- analyzes of the cases in actual business life
- product versus concept
- launch
- production and purchasing
- value proposition
- sustainability and innovation
- arranging the finance business model
Individual and group works are a part of the course studies.
Applies in this implementation:
PRELIMINARY ONLINE COURSE PROGRAM
07.09 - Course Introduction - First Steps in Entrepreneurship & Business Creation
09.09 - Product Versus Concept
14.09 - The Role of Marketing
16.09 - A Pandemic Changing the Fashion & Textile Industry / Visitor 9:30 am: Henri Weijo, Assistant Prof. Marketing, Aalto School of Business
21.09 - Value Proposition & Product Launch - How, Where and When
23.09 - Sustainability in Business - Responsible Thinking and Creating
28.09 - Innovation - Identifying New Business Opportunities & Introduction to IPR
30.09 - The Finance Playground
05.10 - Actual Business Life - How to Create and Present a Successful Brand / Visitor 9:15 am: Ainomaija Haarla, Advisor, Industry Partner, Prof. Emerita, Aalto School of Business
07.10 - Being Alert - Protecting Your Work / Visitor 10:00 am: Emilia Hodge, Attorney-at-Law, Properta Attorneys Ltd
12.10 - Presenting Your Project
14.10 - Course Summary & Discussion, Evaluation & Mentoring Program / Visitor 10:30 am: Patrik Holopainen, CEO at KIUAS
Assessment Methods and Criteria
Valid 01.08.2020-31.07.2022:
Participation, completing tasks, activity and communication
Applies in this implementation:
Pre-Assignment --> 10%
Tasks during Lessons & Homework --> 30%
Group Project --> 30%
Individual Task --> 30%
Completed Course Evaluation
Workload
Valid 01.08.2020-31.07.2022:
135 h
35 h Contact teaching
100 h Independent work
DETAILS
Study Material
Valid 01.08.2020-31.07.2022:
TBA
Applies in this implementation:
MANDATORY COURSE LITERATURE (Necessary):
(all books are available as E-Book on https://aalto.finna.fi/)
BOOKS (to read during the course/general):
1. Guide to fashion entrepreneurship: the plan, the product, the process, 2014, Carr, Melissa G.; Newell, Lisa Hopkins - ISBN: 978-1-60901-493-3
2. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, 2010, Alexander Osterwalder, Yves Pigneur - ISBN: 978-0470-87641-1
ARTICLES & PAPERS:- (To read before course start) BoF - "Brands Claim Their Clothes Kill Viruses. Will Consumers Buy It?": https://www.businessoffashion.com/articles/intelligence/antiviral-fashion-coronavirus-diesel
- BoF, McKinsey & Company: The State of Fashion 2020 - Coronavirus Update: https://www.businessoffashion.com/articles/news-analysis/the-state-of-fashion-2020-coronavirus-update-download-the-report
- BoF, McKinsey & Company: The State of Fashion 2020: https://www.businessoffashion.com/articles/intelligence/the-state-of-fashion-2020-bof-mckinsey-report-release-download
- ELLE: Halifa Virtual Runway: https://www.elle.com/fashion/shopping/a32668939/hanifa-3d-pink-label-congo-fashion-show/
- BoF: "How to Build a Sustainable Fashion Brand" Masterclass 1: https://www.businessoffashion.com/articles/professional/build-a-sustainable-fashion-brand-online-learning-series?source=bibblio
VIDEOS:
- TED Talk w/ Jennifer Millspaugh: https://www.ted.com/talks/jennifer_millspaugh_how_your_clothes_impact_your_life_re_examining_our_relationship_to_fashion
- TED Talk w/ Suzanne Lee: https://www.ted.com/talks/suzanne_lee_why_biofabrication_is_the_next_industrial_revolution?language=en
- Business Model Canvas explained:
- HANIFA - Virtual Runway:
- LOUIS VUITTON - Men's SS21 Shanghai Runway:
- GUCCI - Resort Collection 12h Live Stream:
- The Next Black - A film about the future of clothing:
PODCASTS:
- (To listen before course start) The BoF Podcast w/ Jochen Zeitz on the Power of Fashion to Drive Sustainable Change: https://www.businessoffashion.com/articles/podcasts/jochen-zeitz-sustainability-responsible-business-puma-kering
- The BoF Podcast w/ Tim Brown on Allbirds: https://www.businessoffashion.com/articles/podcasts/drive-season-2-episode-1-tim-brown-on-allbirds-sustainable-footwear-revolution
- The BoF Podcast w/ Doug Stephens on how Coronavirus will shift Consumer Behaviour: https://www.businessoffashion.com/articles/podcasts/the-bof-podcast-retail-futurist-doug-stephens-on-how-coronavirus-will-shift-consumer-behaviour
ADDITIONAL READING MATERIAL (good to know):
- Value Proposition Design: How to Create Products and Services Customers Want (2014), Papadakos, Trish; Smith, Alan et. al
EXTRA READING MATERIAL (nice to know):
- Sustainable Fashion - Governance and New Management Approaches (2018), Sarah Margaretha Jastram, Anna-Maria Schneider
- Sustainability and the Social Fabric - Europe’s New Textile Industries (2017), Clio Padovani and Paul Whittaker
- Value Construction in the Creative Economy - Negotiating Innovation and Transformation (2020), Rachel Granger
Registration for Courses
Valid 01.08.2020-31.07.2022:
In WebOodi
Applies in this implementation:
The course will be held online via Zoom.
Please check the activities every week which are added into the calendar under "Upcoming Events" here on MyCourses, that contain the Zoom link to join the online lessons.
After every lesson, the presentation slides will be uploaded here on MyCourses under "Materials" with important book chapters to be read.
During the course lessons: homework, group work tasks and individual tasks will be introduced and are available under "Assignments" on MyCourses to be completed.
SDG: Sustainable Development Goals
1 No Poverty
2 Zero Hunger
3 Good Health and Well-being
8 Decent Work and Economic Growth
10 Reduced Inequality
FURTHER INFORMATION
Further Information
Valid 01.08.2020-31.07.2022:
Required attendance 80%.
Attendance in the first lesson is mandatory.
Applies in this implementation:
The course will be held online via Zoom.
Please check the activities every week which are added into the calendar under "Upcoming Events" here on MyCourses, that contain the Zoom link to join the online lessons.
After every lesson, the presentation slides will be uploaded here on MyCourses under "Materials" with important book chapters to be read.
During the course lessons: homework, group work tasks and individual tasks will be introduced and are available under "Assignments" on MyCourses to be completed.