23C59000 - Consumer research, 08.09.2020-15.10.2020
Kurssiasetusten perusteella kurssi on päättynyt 15.10.2020 Etsi kursseja: 23C59000
Learning diary (individual)
Length: Max 8 pages
Out of all the topics covered on this course, choose 2-3 topics you want to write about. One topic could for example be heuristics (or one of them), consumer identity, or qualitative research methods. In one lecture there have been many topics to choose from.
The objective of this assignment is to show what you have learned about these topics and to reflect on them: what did you find interesting or challenging? Was there something you did not agree on / understand? For an excellent grade you should also show me that you are able to find independently more literature around that topic. Refer to not only mandatory course readings but find other relevant readings as well to showcase your depth of knowledge.
Please see the grading rubric in the Materials section for further guidelines. To give an example of criteria that have to be met to get an excellent grade:
1. Make sure you introduce and summarize the topics in detail. What theories were included in the mandatory readings? What other relevant readings (academic articles) did you find around that topic? What were they about? How did these studies link to each other / differ?
2. Reflect deeply on the topics. What did you learn? Was there something you didn't understand or agree on? Focus also on long-term learnings (for example impacts on your choice of future studies / career choices).
3. Identify future research ideas around the topics you have chosen. In addition, can you identify real-life cases on how to adapt these theories? Give examples and elaborate on your ideas!
4. Use consistent, fluent language and excellent, precise referencing.