23E28000 - Consumer Culture, 27.10.2020-03.12.2020
This course space end date is set to 03.12.2020 Search Courses: 23E28000
Weekly Cultural Insight 1: Consumption, Identity, Market Insight
Completion requirements
Due: Sunday, 15 November 2020, 11:59 PM
Choose an FMCG product that you’ve bought
recently. How did you get convinced that this was the right product/brand for
you to buy? Try and go beyond the product characteristics.
Remember, don't focus on the brand
messaging too much, but on what makes it interesting and powerful to you.
WORD LIMIT: 250-300 words