23E24000 - Brand Management, Lecture, 19.4.2022-24.5.2022
This course space end date is set to 24.05.2022 Search Courses: 23E24000
Assignment 1
Completion requirements
Due: Monday, 2 May 2022, 11:59 PM
Assignment 1 – Projective Techniques to understand brand complexity and width
Think of your favorite brand. Now imagine this brand as each one of the elements below. Explain your choice of each element in 2 to 3 sentences.
1)an animal
2)an image
3)a public persona (PS: Not the official brand ambassador)
4)a feeling/emotion
5)a relationship
6)a place