Assignment 1

Due: Monday, 2 May 2022, 11:59 PM

Assignment 1 – Projective Techniques to understand brand complexity and width

Think of your favorite brand. Now imagine this brand as each one of the elements below. Explain your choice of each element in 2 to 3 sentences.

1)an animal
2)an image
3)a public persona (PS: Not the official brand ambassador)
4)a feeling/emotion
5)a relationship
6)a place