23E80101 - Qualitative Business Research Methods, Lecture, 5.9.2022-14.10.2022

Prepare a semi-structured personal interview guide on your research topic. The interview guide is to be completed after lecture #4, which focuses on depth interview. You will be provide a preliminary template to continue filling.

The interview guide must include

1.     Preliminary “ground tour” questions relating to relevant informant background information (family background, “life story”)

2.     Questions relating to overall consumption practices or lifestyles

3.     Questions relating to the context and theoretical interest (the majority of the questions)

Your grade will depend on how well the questions are crafted to match with research aims and how well the questions match with theorization on good interviewing, which will be covered in class. Keep in mind that the length of the interview should be 30 to 60 minutes, so your interview guide should be max 2 pages, one page is usually enough. (12 bullet point font, 1.5-spacing). The assignment is 10% is overall grade.