ELO-E2532 - Marketing, Lecture, 14.11.2022-18.11.2022
This course space end date is set to 18.11.2022 Search Courses: ELO-E2532
Assigment 3A and 3B / Please do one of the two
Assignment 3 A
Find an English language book about marketing, read it write a max two page essay about the book where you analyse the relevance of the book in the audiovisual sector. The book can be either a classic or a book about film / tv marketing. If you choose the latter, analyze the merits of the book in light of the European audiovisual sector. Make notes about terms that are new to you and you find usual for a producer. Please note that as the books may be quite massive, you are free to skip chapters that you think are irrelevant or outdated from your point of view. Do explain such choices in your essay.
NOTE: for those who do not attend the Finnish language parts of the course, read two books and write to two pagers OR write a brilliant four pager of the book of your choice.
Assignment 3 B
Watch four more films (Finnish / English) in the course of the remaining autumn season. Analyze the marketing effort leading to the premiere AND the performance of the film based on the first two or three weeks. Analyze the post Covid-19 Theatrical market based on these titles. Please make reference to one of many industry press articles or other written sources about the Post Covid 19 situation in your analysis. Length, max 4 pages.
Aalto will pay for the tickets, again, contact riikka.koskinen@aalto.fi for the reimbursement.