MNGT-E1005 - Strategy in Action, Lecture, 24.10.2023-30.11.2023

Individual pre-assignments

You have three individual pre-assignments during the course. These involve analyzing and reflecting on assigned readings and cases and answering the given questions. 

Please organize your assignment by the questions provided. The maximum length of each assignment is 750 words. References, tables and figures are not included in the word count. Use Times New Roman Font 12 and standard margins. Name the document as follows: LastnameFirstname_pre #2. Remember to put your name on the first page of the document.

Assignment #2: Analyse a business model from a customer value perspective

Watch the video

Read Whittington et al. (2020) (ref. figure 7.9) and Smith & Colgate (2007) and answer the following questions with regards to the scooter startups case:

1.     Value creation: What is offered to what customer segment?

2.     Value types: What kind of value does the customer get?

3.     Value configuration: What is the value proposition for the customer?