MARK-C6055 - Marketing Analytics: Introduction to the use of data in marketing decision making, Lecture, 23.4.2024-3.6.2024
This course space end date is set to 03.06.2024 Search Courses: MARK-C6055
Assignment 3: Media mix modeling
Completion requirements
Due: Tuesday, 21 May 2024, 3:15 PM
Please upload your Excel workbook here. Check that the file name includes your name.
In the text field, submit:
1) AI Use Statement: Describe (in detail) how you used generative AI and/or other AI tools in the course of this assignment. If you did not use such tools, respond "I did not use AI tools in any part of this assignment." Do not leave this blank.
2) Total number of working hours you spent of this assignment.
3) Your text answers to questions 1c, 2c-d, and 3a-c. Also keep the text in its original context inside the Excel sheet.