A23C581 - Consumer Behavior, web course, 21.01.2019-01.03.2019
This course space end date is set to 01.03.2019 Search Courses: A23C581
Individual Assignment 4
The focus of this assignment is on the self, gender, and body image. Your task is to analyze an advertisement using concepts that you have learned by reading the assigned chapter and the article. Read Chapter 5: The Self in the course text book first, and then the article by Smeesters and Mandel (2006).
Once you've read the material, select an advertisement that you find interesting that has a person or multiple people in it, and analyze the advertisement based on what you have learned. Be sure to answer at least the following questions:
1. What kind of gender role(s) does the ad draw on?
2. What is the body image presented in the ad like?
3. What kind of an effect can gender roles and body image presented in the ad have on consumers' self?
Remember to the use theories and concepts that you have learnt. Your answer should show that you have done the required readings. Please also attach an image of the advertisement you selected.
As always, submit your answer as a doc or pdf file. The format is 2-3 pages (1000 words minimum), Times New Roman font (12 pt), 1 inch all sides on all sides and line spacing 1. The deadline for the assignment is Sunday February 17th, at midnight. Assignments submitted after the deadline will not be graded. If you have any questions, please post them in the General discussion forum!