A23C581 - Consumer Behavior, web course, 21.01.2019-01.03.2019
Kurssiasetusten perusteella kurssi on päättynyt 01.03.2019 Etsi kursseja: A23C581
Group assignment 2
For the second group assignment, we will look at a form of consumption that is controversial and often debated: excessive smartphone consumption. Based on the readings, answer the following questions:
1. Attitudes and attitude change
- Describe how people's attitudes towards smartphone use and over-use might form
- Design a short survey for measuring people's attitudes towards smartphone consumption and over-use
- How could one go about trying to change people's (positive or negative) consumption of smartphones?
2. Decision making process
- Describe the decision-making process (problem recognition, information search, evaluation of alternatives, product choice) related to smartphone use.
- In what cases, if any, does the process differ from a strictly rational decision making process, and if so, how?
In completing the assignment, remember to use relevant concepts and theories presented in the readings. Submit the assignment by Sunday February 24th at midnight. Assignments submitted after this will not be graded.
The assignments (10-15 pages) should consist of:
A cover sheet with the names and student numbers of all group members
An executive summary with the main points of the paper
A contents page
The main paper
(References)
If you have any questions, please post them on the course Facebook group or in the General discussion forum!