A75E24000 - Business Presentations, 14.05.2020-11.06.2020

Good planning and analysis help you prepare an effective presentation. Your task is to write an approximately 2-page outline of your transformational presentation in which you answer all of the following questions. The outline will help Christa to evaluate the thoroughness of your analysis and the strength of your plan, and to give you feedback beforehand to help make your presentation as transformational and engaging as possible.

• Title of presentation (make it transformational)
• What is the situation / context, i.e. where are you speaking and why?
• What is your communication objective? 'By the end of this presentation, I want my audience to...'
• Audience: who are they, what do they know, what don't they know, what do they feel, how will these influence content?
• Why are they listening to you?
• How will the transformational communication style drive your presentation?
• How will you structure your presentation?
• What are your main points?
• How will you open your presentation (introduction) to ensure audience attention and interest?
• How will you conclude your presentation to reinforce the transformational nature of the presentation?

Make sure your outline gives a concrete idea of what you plan to deliver to the presentation audience. In other words, instead of e.g. saying "I will have three main arguments,” which is very vague and doesn't tell what these arguments in fact are, state "My three main arguments will be 1. Argument 1;  2. Argument 2; and 3. Argument 3. These arguments will help address the two main concerns, AAA and BBB, that I expect that audience will have.”