Exercise 5.2

Kuckertz, A. & Wagner, M. 2010. The influence of sustainability orientation on entrepreneurial intentions — Investigating the role of business experience. Journal of Business Venturing, 25(5), 524-539.

Read the Data, Measures and Limitations sections of the article by Kuckertz and Wagner (2010), and answer the questions on it:
  • What kind of data does the study use? How well do the authors describe the process of data collection? 
  • Do they assess the validity and reliability of the data, and its potential limitations? 
  • Would you have ideas for improving the data (e.g. do you think they should have used different data, or collect more data)?