Exercise 8.1

Kirsch, D. A., Goldfarb B. & Gera, A. 2009. Form or Substance? The Role of Business Plans in Venture Capital Decision Making. Strategic Management Journal, 30(5), 487-515.

Bowers, B. (2009). Investors Pay Business Plans Little Heed, Study Finds. The New York Times


Look at the Introduction, Discussion, Conclusion sections of the research paper by Kirsch et al. (2009) as well as The New York Times newspaper article ‘Investors Pay Business Plans Little Heed, Study Finds’, that refers to the study by Kirsch et al. Describe briefly your impression on the differences in reporting research to the academic audience and in the media. Are there any problematic issues, or specific advantages in the way in which the newspaper article discusses the study?