23E28000 - Consumer Culture, 27.10.2020-03.12.2020
Kurssiasetusten perusteella kurssi on päättynyt 03.12.2020 Etsi kursseja: 23E28000
Weekly Cultural Insight 1: Consumption, Identity, Market Insight
Suorituksen vaatimukset
Palautettava viimeistään: sunnuntaina 15. marraskuuta 2020, 23.59
Choose an FMCG product that you’ve bought
recently. How did you get convinced that this was the right product/brand for
you to buy? Try and go beyond the product characteristics.
Remember, don't focus on the brand
messaging too much, but on what makes it interesting and powerful to you.
WORD LIMIT: 250-300 words