25C00100 - Entrepreneurship and Innovation Management, 29.10.2020-03.12.2020
This course space end date is set to 03.12.2020 Search Courses: 25C00100
Submission group analysis: Technology Management - 10.12.2020
The group work assignment is based on the Bang & Olufsen case that is available in MyCourses. Your job is to create a full analysis of Bang & Olufsen at the current time and recommend strategies that would result in a sustainable competitive advantage for the firm. The principal idea is to argue a strategy for a sustainable competitive advantage based on a thorough analysis that applies the whole breadth of material covered in the course. You should pay particular attention to the adoption and rejection decision of new technological innovations. You should evaluate multiple adoption and rejection options and based on the evaluation, recommend a final strategy.
Please complete this assignment in your existing groups formed in the lecture module. Each group has to hand in one report only – it does not matter which group member submits in MyCourses as long as all the names of the group members (and their student IDs) are featured on the title page.
You can structure the report as you see fit and if information in the case is insufficient in some respect, you are allowed to make assumptions – as long as you make these assumptions explicit, for example in a footnote. The report should be around 1000 words per group member. Write concisely and to the point, focus on analysing and not summarising the case.
Marking criteria
You will receive high marks if your case report analyses rather than describes the
case. The most important marking criterion is your ability to apply theoretical material from the
course to analysing the case and arriving at well-justified conclusions in terms of the strategy that
you recommend to B&O. The way you arrive at the conclusions (strategy recommendations) – your
overall analysis – is more important than the conclusions themselves. In addition, your report should
be well presented in terms of language and layout.
The assignment counts for 50% of the course (3cr). For each day that the submission is late, counting from 00:01 on 11th December, the assignment will be marked down by 25% of the points it would receive based on its academic merits. Note that it is not possible to resubmit the case report should you not be happy about the mark you get.
The submission deadline of the group analysis via MyCourses is 10.12.2020 at 23:55.