61A00200 - (P06) Business Communication Skills, Lecture, 1.3.2022-5.4.2022

This assignment requires you to write a critical appraisal of the two persuasive presentations you have given during this course – A2 individual and A4 team – and to assess your overall performance in them. The maximum length is 3 pages.

Upload the assignment as a PDF-file.
 
The assignment thus has 3 parts:

1. Critical appraisal of your A2 individual presentation
   
2. Critical appraisal of your A4 team presentation
   
3. You as a presenter: an overall assessment of your BCS presentation performance

Use the comments and written feedback you received from the lecturer and fellow classmates, together with the theories of communication dealt with on this course, to help you carry out a rigorous analysis.

 
Part 1: Critical appraisal of your A2 individual presentation

• To what extent was your presentation persuasive? Discuss 3-5 points.
• What areas could you have done better in terms of persuasion?  Discuss 3-5 points.
• What do you intend to do differently in the next persuasive presentation assignment?

Part 2: Critical appraisal of your A4 team presentation

• What aspects of your team’s presentation made it persuasive? Discuss 3-5 points.
• In what ways could it have been more persuasive? Discuss 3-5 points.
• How did what you learned in the first presentation affect the way you approached the second presentation in terms of preparation and delivery?

Part 3: You as a presenter: an overall assessment of your BCS presentation performance

• What seem to be your strengths as a presenter?
• What areas do you feel you still need to develop?

All three parts (A,B & C) of the appraisal should cover:

Communication strategy

Audience analysis (Input 1)
Choice of content and structure (Input 1)
Argument: claims & evidence (Input 2)
Benefits (Input 2)  

Presentation delivery

Introduction and conclusion (Input 4)
Slide design (Input 4)
Nonverbal communication (Input 4)
Language (Input 4)